I've started using a tool for tracking and following your company, your customers, prospects and competitors, BlogBridge. It's a locally installed application that persistently searches through news stories and blogs presenting its findings in an explorer-style window with three columns.
I'm following a couple of hundred different subjects and companies and it's a great way to find out what's going in the market place to help make decisions and to discover key information in time to react or make a decision. You can download the application free at www.blogbridge.com/.
Highly recommended, highly useful.
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